Hey magazine types! Planning a redesign of your title soon? Well _The New Yorker_ have set a new standard in how to talk about it with this short but fascinating video. Art director Wyatt Mitchell explains how, a bid to modernise the magazine but retain its visual character, they have gone back to the future looking at the first ever issues and redrawing the Irvin typeface. Not only does Wyatt explain very succinctly what changes he and his team have instituted, the film is also full of great retro visuals including the initial illustration of a French aristocrat on whom the monocled mascot of the magazine is based. Excellent stuff, and if this is indeed just the start of a wider redesign then we hope the videos keep on coming.