London Transport Museum Blog

A Room of One’s Own

David Bownes, co-curator of the Poster Girls – a century of art and design exhibition

90 years ago, the author Virginia Woolf argued that “a woman must have money and a room of her own if she is to write fiction”. This call for a literal and figurative space, free of male control and domestic responsibilities, applied equally to all areas of female creative endeavour. Yet as Woolf knew all too well, women had few opportunities for genuine financial and creative independence in the 1920s. Commercial art, as graphic design was then known, provided one of these opportunities, and London Transport was at the forefront of commissioning female talent. How did this come about?

When Frank Pick took charge of the Underground’s publicity in 1908 the male-dominated advertising industry regarded women artists, at best, as suitable for illustrating ‘feminine’ subjects or children’s books. From the…

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