Interesting how different continents view greatness.

It would be hard to find an enthusiast in the UK not rating Edward McKnight Kauffer whereasKauffer montage in the US he is seen as unfulfilled

Here’s why :

(interesting fact : the McKnight in his name was adopted from his American professor who sent him to Europe)


via The Unfulfilled Career of AIGA Medalist E. McKnight Kauffer | | Eye on Design