I often drive past the Raleigh factory just outside Nottingham on the way to that newly created leisure activity : shopping at Ikea.
I can’t complain (too much) as my wife : Suz is Swedish and she needs to stock up on delicacies from time to time.
I am not sure of the benefit of being ‘all steel’ as it probably means that the bike weighs a lot, however it was the strapline for around 40 years and proved very successful.
At its peak Raleigh was a huge exporter worldwide and had a significant presence in the American market
See here for an interesting restoration article :
And of course a couple of posters from both ends of the ‘all steel ‘ period at Raleigh