Leonetto Cappiello’s original 1949 poster for “Le Thermogène engendre la chaleur et combat : toux, rhumatismes, points de côté” is a striking piece of advertising that showcases the creative talent and visual impact of the famous Italian poster artist.
Cappiello created this poster to promote the product “Le Thermogène”, a remedy that claimed to generate heat and combat several ailments, such as coughs, rheumatism and side stitches. The poster was designed to attract public attention and interest in this health product.
