I don’t think the Ministry of Food still exists: but perhaps it should ?
These posters definitely out perform other Home Front posters in the marketplace and are outstanding in their simplicity.
For me it reminds me of Sunday afternoons helping to pick veg followed by a long session of eat a little, leave a little at the dinner table.
My conscience was never that clear though!
we have a rare survivor of this Fitton foody poster for sale, if you wish to look
http://www.rennart.co.uk/postercollectionprewar.html